Facebook Marketing for Small Businesses

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Facebook is everywhere and is expanding as we speak. With no start-up costs, Facebook’s potential as a marketing, branding and networking tool is truly enormous. Utilising Facebook is indispensable as a business; to ignore it is to be left behind. But whilst many business people know this, most fail to maximise Facebook’s marketing potential. 

This course was written by people with extensive Facebook-marketing experience. It will teach you, in just a few hours, how to transform Facebook from a chore, into a tool that gives you the freedom and ability to launch and manage tailored marketing campaigns that deliver hot leads, clients and help grow your company.

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Through a combination of animated videos, screencasts and written text, the course will teach you how to launch a successful Facebook-marketing campaign by:

• Creating a page and making that page shine

• Creating professional content

• Installing powerful Facebook apps and integrating custom tabs to your Facebook page

• Launching and running your first Facebook Ads campaign

• Interpreting and analysing data to assess and amend your Facebook-marketing campaign using a weekly routine

• Leveraging the power of real-time marketing

• Learning from successful businesses through inspiring and realistic case studies

• Learning how to handle a variety of common marketing-campaign problems