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Twitter Marketing

Twitter Marketing For Small Businesses

With over 250 million active monthly users and no start-up costs, Twitter is the up-and-coming powerhouse of the online marketing world. It is used by businesses more than most social media sites so successful navigation of the ‘Twittersphere’ can bring huge benefits to your business.

This video based course is simple and easy to follow. It demonstrates actual using Twitter and is suitable for complete beginners or frequent users looking to sharpen their skills.

Upon completion you will have transformed Twitter from a chore into a genuinely enjoyable tool that can generate thousands of networking possibilities and unrivalled exposure.


Through a combination of animated videos, screencasts and written text, the course will teach you how to launch a successful Twitter-marketing campaign by:

  • Creating an account, utilising Twitter’s core functionality and installing powerful apps

  • Creating professional content

  • Assessing and amending your Twitter-marketing strategy using a weekly routine

  • Leveraging the power of real-time marketing

  • Learning from successful businesses through inspiring and realistic case studies

  • Learning how to handle a variety of common marketing-campaign problems

Section 1: Concepts and Strategy

Unit 1.1 - The 6Ws of Twitter Marketing
Unit 1.2 - Why You Should Be on Twitter as a Business
Unit 1.3 - Who is on Twitter and What That Means to You
Unit 1.4 - Where are People When on Twitter?
Unit 1.5 - When to Take Action When it Comes to Twitter Marketing
Unit 1.6 - What Type of Content Will You Create? (Strategy & Structure)
Unit 1.7 - How to Take Action and Start Implementing


Section 2: Hands-on Implementation

Unit 2.1 - Let's Create An Account
Unit 2.2 - What Can You Do On Twitter, Anyway?
Unit 2.3 - Being Professional
Unit 2.4 - Creating a Weekly Routine
Unit 2.5 - How to Create Actual Content
Unit 2.6 - The Most Powerful Twitter Feature

Section 3: Twitter Apps

Unit 3.1 - Recommended Apps For Twitter Marketing

Section 4: Case Studies From the Real World

Unit 4.1 - Three Small-Business Case Studies in Three Completely Different Industries

Section 5: What to Do When

Unit 5.1 - What-To-Do-When Scenarios

Section 6: Resources and Final Thoughts

Unit 6.1 - Twitter Marketing Resources
Unit 6.2 - Final Thoughts

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